Nike Football: The Ones

Over three days, Nike Football gathered past, present, and future athletes at their World Headquarters in Beaverton, Oregon. The purpose was to solidify the meaning of being one of The Ones. Throughout the summit, the athletes engaged in experiences that ignited their passion and inspired them to reach new heights. The pillars of growth, innovation, community, culture, and fun played a significant role in this immersive journey.

Nike Football believes in the power of brotherhood, aiming to connect athletes beyond competition. As members of 'THE ONES', the next generation of legends representing Nike, they learned the responsibility of wearing the brand on their jersey.

The 3-day experience included exciting product drops, a legends dinner, a campus tour, an inside look at Nike's athlete-centered innovation, a creativity session, daily workouts, and attendance at the rededication of Jerry Rice’s building. The athletes also had the opportunity to team up with Nike employees and local high school football athletes for a community showdown.

Role: Strategy Lead
Client: Nike US Football
Agency: Limitless Creative