Nike EYB Nationals:
Sabrina Lounge

Opportunity
Due to the pandemic, consumers hadn’t had a real opportunity to get to know Sabrina Ionescu, one of the top young stars in the WNBA. At the Nike EYB Nationals in Chicago, we had the opportunity to allow consumers to connect with Sabrina’s persona and product during the world’s largest girls’ basketball tournament.

Approach
Add a personal touch to Sabrina’s brand by bringing to life the three initial colorways of the Nike Sabrina 1 — ‘Magnetic’, ‘Ionic’, and ‘Spark’ — by using them as thematic connectors within the ‘Sabrina Lounge’.

Role: Strategist (Theme + Experience)
Client: Nike
Agency: Limitless Creative