Ask
After the passing of the legendary coach and sports commentator John Madden in late 2021, EA Sports wanted to honor coach Madden by revitalizing the famous Madden Cruiser tour bus and take it back on the road.

Approach
While the experts at West Coast Customs tricked out the bus, we handled the curation of programming at each Madden Cruiser stop, including Pro Bowl and the Super Bowl — ensuring a celebratory, inclusive, educational, and fun environment for families, football superfans, Madden enthusiasts, and community members alike.

Role: Strategist (Programming + Experience)
Client: EA
Agency: Limitless Creative (bus build by West Coast Customs)