For our second proof of concept at elsewhere, we organized six private concerts in just seven days. These exclusive shows were hosted by some incredible artists in our network, and they had the freedom to invite 50 of their most dedicated fans to join via Zoom.

The inspiration behind this idea was quite simple. Throughout the lockdown, music lovers worldwide have been feeling isolated, longing for the emotions that live performances and meet and greets usually bring. Unfortunately, with no live shows on the horizon, these desires remained unfulfilled. Simultaneously, artists were struggling to stand out amongst the thousands of live streams and find meaningful ways to express gratitude towards their devoted fans. This is where Click-Thru Concerts came into play, and the outcome was truly astounding. The shows managed to attract over 200 attendees, and we successfully amassed a mailing list of more than 350 individuals within one week.

Moreover, we aimed to demonstrate that our #elsewhereiseverywhere tagline could still hold true, even without physical productions as an option.

Project: Elsewhere