Negele’s work is focused on maximising cultural impact through immerive experiential and digital activations. His experience working on projects in major global markets — including London, Sydney, Chicago, Vancouver, Los Angeles, Montreal, and Toronto, amongst others — has greatly influenced his approach to strategy and cultural marketing. Negele began his career in the music industry, helping major labels and artist teams better connect with their core audiences.

Creatively — Negele is a published photographer, prolific writer, and content creator.